![](https://cdn.myportfolio.com/bfdd785f9461f18bbd7d6e7e4b1c833d/f73e7ac4-60eb-44c6-97a9-2d2a50f323b1_rw_1920.png?h=f21a0fdf75a27afee17f7d103ecd3a20)
PT
Entre 2016 e 2017, tive a oportunidade de trabalhar junto à equipe de Personalidade e Experiência da Ana Couto Branding no projeto de Branding da MOBLY, uma empresa nativa digital que hoje ocupa o posto de maior e-commerce de móveis e decoração do país.
Coube à mim a materialização da nova identidade visual a partir das diretrizes estratégicas do projeto. O objetivo foi desenvolver uma Marca que representasse os mais valiosos atributos da Mobly: uma experiência de compra de alto nível e um vasto sortimento de produtos para todos os gostos e bolsos. Estes pilares cumpririam a promessa de colocar o consumidor sempre à frente, respeitando e ressaltando as diversas maneiras de se viver – a proposta de valor da Marca.
É possível conferir mais informações sobre o projeto no site da Ana Couto Branding.
Coube à mim a materialização da nova identidade visual a partir das diretrizes estratégicas do projeto. O objetivo foi desenvolver uma Marca que representasse os mais valiosos atributos da Mobly: uma experiência de compra de alto nível e um vasto sortimento de produtos para todos os gostos e bolsos. Estes pilares cumpririam a promessa de colocar o consumidor sempre à frente, respeitando e ressaltando as diversas maneiras de se viver – a proposta de valor da Marca.
É possível conferir mais informações sobre o projeto no site da Ana Couto Branding.
MOBLY.
Sua casa,
sua cara.
EN
Between 2016 and 2017, I had the opportunity to work alongside Ana Couto Branding's Personality and Experience team in the Branding project of MOBLY, a digital-native company that is currently the largest furniture and décor e-commerce company in Brazil.
You can check more information about the project on Ana Couto Branding's website (also in english).
I was responsible for materializing the new visual identity from the strategic guidelines of the project. The objective was to develop a Brand that would represent Mobly’s most valuable attributes: a superior purchasing experience, and a broad assortment of products for all tastes and price ranges. These pillars fulfilled the promise of always putting the customer first, respecting and highlighting different ways of life – the Brand’s value proposal.
You can check more information about the project on Ana Couto Branding's website (also in english).
![](https://cdn.myportfolio.com/bfdd785f9461f18bbd7d6e7e4b1c833d/ef655ee7-a6ac-4ba9-87bf-eb0ca8bb9af8_rw_1920.png?h=9c62102e6eececcc4dd7ee1bb3784985)
![](https://cdn.myportfolio.com/bfdd785f9461f18bbd7d6e7e4b1c833d/e3ffbd9e-0a03-4810-ae26-b261a83855a5_rw_1920.gif?h=b24e74a9aa4c828b6a6fe760a66a4c15)
![](https://cdn.myportfolio.com/bfdd785f9461f18bbd7d6e7e4b1c833d/1131d615-7348-4947-8e52-68bce3e795f7_rw_1920.jpg?h=a393a5e95229ad9d82a5fa163568e3d6)
![](https://cdn.myportfolio.com/bfdd785f9461f18bbd7d6e7e4b1c833d/61039a70-0e9b-49fd-9e5a-0b6b8b2eab7e_rw_1920.png?h=7d409c8e636520a8d4c3a8a6618e584a)
![](https://cdn.myportfolio.com/bfdd785f9461f18bbd7d6e7e4b1c833d/993e71a0-6439-439f-810f-0ad6c3d451e6_rw_1920.jpg?h=e5f77fdf402eb43709897c15457535f7)
![](https://cdn.myportfolio.com/bfdd785f9461f18bbd7d6e7e4b1c833d/0ac6d0ca-a46e-4937-b3b4-e1b2c6e534db_rw_1920.png?h=7e6fb9c271692f4f3493c23999a27b45)
![](https://cdn.myportfolio.com/bfdd785f9461f18bbd7d6e7e4b1c833d/69b3b38a-54c2-4ec2-8e65-a0e4b33e6ceb_rw_1920.png?h=c80bb3de7854fa3234084ed11ca6ce96)
![](https://cdn.myportfolio.com/bfdd785f9461f18bbd7d6e7e4b1c833d/81f4670c-cf5e-4f30-81f8-f76a39ad5568_rw_1920.png?h=6e783cfa1e1e1e91ab402f96817d66f3)
![](https://cdn.myportfolio.com/bfdd785f9461f18bbd7d6e7e4b1c833d/1e4675de-dacd-48d3-abed-32a688028eb3_rw_1920.png?h=d4af246a78058f0acf4d5c7047ed1ffe)
![](https://cdn.myportfolio.com/bfdd785f9461f18bbd7d6e7e4b1c833d/f0eb8d0f-996b-4eb5-9dee-b3b822b0df40_rw_1920.png?h=76a8401e2f0a645bf698fa70d96f2815)
Projeto desenvolvido à serviço da Ana Couto Branding, em 2017.